Summerfield Tea Bar

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THE Story

Summerfield Tea Bar started in 2015 as a family business. Having started as baristas, they knew the meaning of hard work and had the skills to make a top-of-the-shelf product. The next step was to find their voice in an effervescent market. That's where we came in. We developed a strategy for finding their business strength and value in their Vietnamese roots and sense of service and community.

Honoring their former name, Dragonfly Tea Bar, we designed a logo that depicted a dragonfly rising toward the sky through an octagonal window for good luck. Every branding asset was carefully designed to convey their core values –warmth, community, charm, commitment, positivity, and thoughtfulness.